Should politicians be making more speeches and taking part in fewer interviews?
Public speaking expert, Dr Max Atkinson, will explain why making speeches is a much more effective way to communicate messages than taking part in interviews, because broadcast interviews seldom deliver anything but bad news for politicians.
He will expound the ‘snakes and ladders theory of political communication’ when he delivers the UK Speechwriters’ Guild Christmas lecture on Thursday 8 December at the School of Life, 70 Marchmont Streeet, in Bloomsbury.
Dr Max Atkinson came to national prominence when, for the TV documentary World in Action, he trained a woman who had never spoken before to appear at the SDP conference, where she won a standing ovation. He went on to work for the former leader of the Liberal Democrats, Lord Ashdown.
He is the author of three books on the subject of communication, Our Masters’ Voices, Lend Me Your Ears and Speechmaking and Presentation Made Easy. The public speaking organisation, Toastmasters International, appointed him Communicator of the Year 2011. He runs a popular blog http://maxatkinson.blogspot.com
Doors will be open at 8am for a light breakfast. Max will begin his lecture at 8.45am. Places are limited to 40.
For tickets go to http://uksgchristmaslecture.eventbrite.com/
For details of the UK Speechwriters’ Guild, go to http://www.ukspeechwritersguild.co.uk or call 01202 551257